Meeting Planning / M.I.C.E, incentive travel is just one type of corporate event that is often grouped together under the acronym M.I.C.E (Meetings, Incentives, Conferences, Exhibitions) due to the similarities and over-lapping nature of these events.
Although the content of an incentive travel program is very different to other types of meetings—in that the emphasis is on entertainment, activities, and socializing—the event planning process is very similar. Meetings and incentive programs both involve location planning, destination management, co-ordinating travel and accommodation, and creating a program of supporting events.
Meeting planners often find themselves working on a mix of meetings, conferences, and incentive travel programs, and in doing so will often call upon the services of a destination manager at a DMC (Destination Management Company). Destination managers are a type of event planner who offers local knowledge and resources to meeting planners in order to help deliver events in a particular region